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The Champion Forum Podcast

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TCFP187: Becoming Bold with Fred Joyal

Thank you for listening to The Champion Forum Podcast with Jeff Hancher! How would your life look different if you were bold? In this week's episode, I sit down with successful entrepreneur, best-selling author, and nationally recognized speaker Fred Joyal to discuss what it means to be truly bold. We'll talk about his PRIDE method for developing boldness, how to make people feel at ease in conversation, and the mindsets that allow people to be bold.

About Fred Joyal

He is the Co-Founder and Former CEO of 1-800-DENTIST, the most successful dentist referral service in the country. Since 1986, they have generated over $1B in revenue. Also, he once beat Sir Richard Branson in chess, was a question on Jeopardy, and blew the last question as a contestant on Are You Smarter Than a 5th Grader?, which saw him miss out on $250,000. He also is a best-selling author of the book Superbold in addition to two other books on marketing.

Why didn't you finish college right away, and how did that decision help you?

I was wasting my money borrowing from lenders and wasting my parent's money because I wasn't learning what I wanted to know. I was a psychology major, and the classes weren't answering my questions. I took four years off school to work in different companies and learned a lot from the people who ran them. The boss was a jerk, so the culture didn't work, or the product was great, but they didn't know how to communicate. These experiences showed me what I wanted and didn't want when I started my own company.

Q: Did you go to college? How did that experience impact where you are today? Compare its influence to your experiences outside of college. Which was more impactful? Why?

3 Rules For Business

1. We want a great place to go to work every day.

2. Everybody wins, or we can't do it.

Our goal was to ensure our customers, employees, and the environment win with every decision we make.

3. Be profitable.

For many people, money moves up. They trim down benefits and salaries to make their business more profitable and line their own pockets. It was important to us to keep this rule as the third rule.

Q: What other rules would you add? How hard do you think it is to keep profitability at the right level of importance in a business? Describe a time someone you saw someone do this well and a time when you saw someone make an error in this area.

How to make others at ease in conversation

Don't have an agenda when you talk to people. They can tell when you approach a conversation with an ulterior motive. When you're talking, strive to make the other person look good. Give them opportunities to show off their knowledge or look like the funniest person in the conversation.

How to stop being shy

First, you are not shy. It's not in your DNA. You already have boldness in certain situations. The key is to learn how to expand your zone of comfort so you can have boldness in many situations. I built my boldness muscle gradually by putting myself in uncomfortable situations. What made me confident was bold action. It wasn't confidence that produced bold action, but bold action that produced confidence.

Q: What other traits do you think people can learn instead of ascribing to their personality? What do you think separates innate traits and learned traits? How can you change your mindset around learned traits so that you can accomplish more?

PRIDE Method



Have Key Insights

Control the Dosage of the Experience

Take Everyday Action

Reframe the way you see your actions

People often define the success of their actions by how other people receive them. Ninety-nine percent of the time, nothing bad happens when you are bold unless you label it that way. For example, if someone does not respond to your bold request, you can assume that it has nothing to do with you and everything to do with their situation. You can also see it as an opportunity to try again and reach out to someone else.

Application Activities:

  1. Compliment a stranger every day. Once you get used to complimenting someone daily, start working on turning it into a back-and-forth exchange. Repetition will produce boldness!

  2. Identify the areas where you already have situational boldness. If you need help, ask someone you trust to help you. What helps you feel bold in those situations? How did that boldness develop?

  3. Identify an area where you want to be more bold. Break the activity down into its most straightforward steps. If you want to be bold enough to ask for a promotion, first start by being bold enough to have a conversation with your manager where you ask them for a smaller request. Do this a few times, consistently, and then increase the size of the request until you are ready to ask for your promotion.

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