The 90-Day Firm Feedback
Leadership System
Build a Feedback Culture Your Leaders Can Actually Execute
Your culture is shaped by what leaders address and what they allow to continue.
​
The 90-Day Firm Feedback Leadership System equips managers with a consistent, practical way to clarify expectations, address performance issues, and have difficult conversations without damaging trust or avoiding what needs to be said.
​
Based on Jeff Hancher’s USA Today bestselling book, Firm Feedback in a Fragile World, this system turns feedback from an individual leadership preference into a repeatable management practice.
A 90-Day Roadmap for Stronger Leadership
This is not a collection of disconnected lessons. It is a structured progression that moves leaders from understanding today’s workplace challenges to building a lasting culture of clarity, accountability, and trust.
​
​
Weeks 1–3: Understand Fragile Culture
Recognize the cultural pressures that make feedback difficult and learn why leaders hesitate, soften, or avoid necessary conversations.
Weeks 4–6: Establish Clarity and Expectations
Create clear standards, communicate expectations effectively, and reduce the ambiguity that leads to frustration and inconsistent performance.
​
Weeks 7–9: Apply the Right Feedback Model
Learn when to use directive feedback, when to take a collaborative approach, and how to adapt the conversation without compromising the message.
Weeks 10–11: Strengthen Accountability
Build practical follow-up systems that turn feedback into action and ensure expectations do not disappear after the conversation.
Weeks 12–13: Address Blind Spots and Build a Legacy
Help leaders recognize what they may be missing, strengthen their influence, and establish feedback practices that continue beyond the 90-day program.
​
​
At the end of 90 days, your managers share a practical leadership framework—not just a set of ideas. They have a common language, repeatable models, and a clearer approach to the conversations that shape performance and culture.
Why 90 Days?
A single training event can introduce an idea. It rarely changes how managers respond when a real conversation becomes uncomfortable.
Leaders build confidence through repetition.
During the 90 days, participants return to the material each week, practice with realistic situations, and apply what they have learned in an actual leadership conversation. The next session allows them to reflect, adjust, and continue developing the skill.
That rhythm helps new leadership behaviors become part of normal operations instead of something remembered only during a performance review.
How the System Works
A manager or internal leader facilitates one session each week using the provided materials.
​
Every session follows a consistent structure:
-
Learn: Watch a short teaching video.
-
Discuss: Work through guided questions as a group.
-
Practice: Apply the principles to realistic leadership situations.
-
Use it: Put the skill into practice during a real conversation that week.
-
Reflect: Return ready to evaluate what happened and improve.
Weekly time commitment: 45–60 minutes
Recommended group size: 5–8 leaders
Program length: 13 sessions completed over approximately 90 days
Facilitation: Led internally with a structured facilitator guide
Your organization does not need to develop content, hire a trained facilitator, or create a process from scratch. The teaching, discussion structure, exercises, and application assignments are already provided.
What Changes When Leaders Use a Shared Approach
After 90 days, you should begin to see practical changes in how managers lead:
-
Conversations happen earlier.
-
Expectations are explained more clearly.
-
Managers rely less on personality and improvisation.
-
Employees receive more consistent accountability across teams.
-
Leaders become better prepared to handle resistance and defensiveness.
-
Performance issues are less likely to reach senior leadership before being addressed.
-
Feedback becomes part of everyday management rather than an event reserved for formal reviews.
The goal is not to make every manager sound the same. It is to establish a shared standard for how your organization approaches clarity, feedback, and accountability.
What Is Included
The Team License includes everything needed to run the system with one leadership group:
-
13 video teaching sessions
-
A complete facilitator guide
-
Structured plans for each weekly session
-
Participant materials
-
Guided discussion questions
-
Realistic leadership scenarios
-
Practice and application exercises
-
Frameworks for different types of feedback
-
Access to future system updates
Team License: $599
Designed for one team or department with a recommended group of 5–8 leaders.
Start With One Group.
Expand When You Are Ready.
Many organizations begin with one group of managers, evaluate the experience, and then decide whether to expand the system across additional teams or departments.
​
This gives you a practical way to build internal confidence, identify the right rollout approach, and gather evidence before committing to a broader implementation.
If you need to use the system across multiple teams, we can create an organizational license and rollout plan based on your needs.
Additional support can include:
-
Multi-team or multi-department access
-
Leadership rollout planning
-
A live kickoff session with Jeff Hancher
-
Midpoint coaching or Q&A
-
A closing debrief
-
Guidance for scaling the system across the organization
Designed for Real
Operating Environments
Your managers are already spending time addressing unclear expectations, missed commitments, interpersonal tension, and performance concerns.
This system does not invent a new category of work. It brings structure to work your leaders are already doing.
Each session can be completed in 45–60 minutes, and the weekly application takes place during actual leadership conversations. Managers practice with situations they recognize and use the material while the issues are still relevant.
That is what makes the system practical: leaders are not simply discussing feedback. They are learning how to handle it more effectively in the moments that shape performance and culture.
Common Questions
Do participants need to attend a Firm Feedback workshop first?
No. The system is designed to stand on its own. Prior participation in a workshop is not required.
Who should participate?
The system is designed for managers, supervisors, department leaders, and other employees who are directly responsible for leading people.
Who facilitates the sessions?
A manager, HR leader, learning and development professional, or other internal leader can facilitate using the provided guide. No outside certification is required.
How much time does the system require?
Most groups meet for 45–60 minutes once a week for 13 sessions.
What happens if the group misses a week?
Continue with the next session when the group reconvenes. The system can accommodate normal scheduling interruptions.
Can we use the Team License with multiple groups?
The $599 Team License is intended for one team or department. Contact us for an organizational license if you want to use the system with multiple groups.
Can we receive implementation support?
Yes. We can customize an additional support package that may include rollout planning, a live kickoff, coaching, midpoint support, or a final debrief.
What Will Continued
Avoidance Cost?
Consider what happens when a performance issue remains unaddressed for another 90 days.
How much additional management time will it require? What will strong employees conclude about the organization’s standards? Which problems will eventually reach senior leadership because they were not handled earlier?
The 90-Day Firm Feedback Leadership System gives managers a shared way to address those issues with greater clarity, consistency, and confidence.
You do not need to overhaul your entire leadership-development strategy to begin. Start with one group. Give them a structure they can use. Watch what changes.
Stop Letting Avoided Conversations Define Your Culture
Equip your managers to say what needs to be said—and say it well.
Team License: $599